1. Information
About Your Company
Place information about your company on your company homepage, or
create a page just for company information. You should let your visitors know
who you are and what your business is all about. The goal is to help customers trust you and
feel comfortable about doing business with you.
2. Your Company’s
Products and Services
Of course, this is probably the most important part of your
website. It is important to have a
website to show that you are a part of a business and have the credibility in
your industry, but the products are the main reason people will be visiting
your site. The products are why you are
doing business online. If you have a lot of products that you offer to
customers, don't try to put all of them on one page; use several pages to
display them.
3. Contact
Information
Make sure that you have posted information on how a customer can
contact you. Have your contact
information on both the homepage and on a separate page labeled contact
information. On the separate page you
should include the following.
-
Your
address for mailing
-
Fax and
phone numbers
-
Email
addresses for employees
-
A map
of your business location
-
A
picture of the building where your business is located
-
Driving
directions
4. Any Memberships
and Associations for Your Business
Use the memberships that you belong to on your website to show your
customers you are trustworthy. Associations like the Better Business Bureau and
Chamber of Commerce are a wonderful way to show your potential customers that
you are an upstanding member of the business community.
5. Frequently Asked
Questions Page
If you regularly receive certain questions from your clients and
customers, you might want to create a frequently asked questions page to answer
those questions for your site visitors. Put a link to this page on your contact
page so that a customer can access the frequently asked questions before they
try to contact you with one of the questions.
6. Testimonials
from Satisfied Customers
Ask your satisfied customers if they would be willing to add a
testimonial to your testimonials page. It will give your potential customers a
good feeling about trusting you when they read the comments of other customers.
7. The Benefits of
Doing Business with Your Company
Give your customers reasons why they should do business with your
company. Show the reasons that you are a
better choice over your competition. What does a customer have to gain by
selecting your company over your competitors?
This is the place where you can show all of your company’s great points.
Don't be modest when you are trying to sell your company.
8. Images
Show your customers the work that your company does. Show the products
you have created for your clients. If your company provides a service, you can
use methods that show your potential customers how well you served other
clients.
9. Employees
Show some pictures of your staff and employees. This will add a personal touch to your
business that customers will love. If
you have some employees on your staff who are experts in their fields, you
should show their qualifications on this page.
10. Your Business
Equipment
If your business uses some special equipment to perform the job, you
display it for your customers here. You can also describe the equipment. Tell
customers why it is the best to perform the work for them. It can give them a great reason to do business
with your company, if you are using state of the art equipment.
11. Give Some
Information About the Industry
If you find that your customers would benefit by knowing some of the
inside information about your industry, then you should include such
information on your website. They might find the information interesting and be
thankful that they have gained some new knowledge from you. You will also be demonstrating that you have
expert knowledge of the industry.
These are just a few of the things that you can include on your
business website. You will have to let the web designer know what information
needs to go on your site. When a visitor comes to your website, they are most
likely looking for some information. If you can give them this information,
they will be more inclined to do business with you. Don’t pass up the
opportunity to give your customers what they are looking for.
Paul
Coulter is an Internet marketing professional who specializes in
Toronto Web Design
. For more information, or to inquire about his
services, please visit: http://www.torontodesignwebsite.com