In
August, I set out to find solutions and successes in the real estate
market. I wanted to find “now” ideas and
new concepts, practical marketing, viable success, and honest answers to help
the crumbling real estate market.
Searching through newspapers, business journals, how to manuals, and
many other sources, it became obvious that I was finding the same old worn out
rhetoric put out by the same people who brought this current economic disaster
down upon the backs of hard working American citizens. Then one day late in August, in an exclusive
part of town, I stopped for a coffee near a marketing firm I was going to, to
find out how they were dealing with the current crisis. That’s when I found a real estate agent
sitting in a coffee shop in an obvious state of glee and tranquility. Glancing
over her shoulder while she was consumed with typing on her laptop, humming a
familiar tune, I saw a yellow sticky note, it said, “My New Home Search” with a
smiley face hanging on the top outer frame of the screen.
This was not what I had come accustomed
to seeing; she had her nametag with her companies name and logo proudly
positioned on her smart, yet casual blouse.
This was like finding the missing link deep in the heart of the Amazon. Sitting at a table next her after getting a
small cup of coffee, seated myself in a position in her line of site, so when
she looked up from her screen she could not miss me. I waited for my moment. As I watched her typing I could feel her
elation. Her body language spoke of a
person in a state of joy and confidence.
Then with a crescendo and final tap of her index finger she breathed
deep, smiled and look me right in the eyes.
“Hello”, she said waiting for my response. Coming out of my voodoo like trance, I framed
a smile and returned her greeting with, “Why, hello miss happiness”.
My success in interviewing people over the
years was to put people at ease so I could get to the root of the story. She didn’t miss a beat, “Well how are you doing
Mr. Inquisitive?” She was as good at
reading people as I was; this was going to be interesting. “Better now that I found you,” I
replied. Again, without hesitation, she
winked and said, “You look like a man who is searching for an answer, have you
found one?”
Like
a pro she framed that control question.
I couldn’t help but chuckle and return her question with, “Yes I have,
you.” Check and then the checkmate, “If
I could, without prying to much ask, why are you so happy?” This time, like a tiger preparing its self to
pounce, she placed her hands flat on the table, rose slightly, leaned forward,
looked right and left to make sure imaginary people were not privy to what she
was about to say and with a smile and whisper of a confident keeper of a secret
she said, “I just closed on my new home.”
She leaned back from her striking position, relaxed with confidence,
grinned ear to ear as if she had just finished eating a five star meal.
There are moments when all the searching,
the exclusive interviews, and marketing for information are simply preparation
for the moment of revelation, this is how it always happens. I had found the answer and I quickly
explained who I was and my mission. She
offered to answer my questions on the condition that she remained anonymous. At
least I could catch the tiger, even though I would loose the tail in the
process, I continued and asked her to explain her success. Almost two hours later, a large cup of
coffee, a cinnamon roll and an education on a real estate’s agents success
story, I had what I was looking for. She
handed me her card, gave me hug and with the stealth of an endangered Tibetan
Snow Leopard she vanished as the door to the coffee shop closed.
Here is a synopsis in brevity of what she
laid out for me. The key for her success
came by a chance meeting at a seminar over a year ago, where she met a real
estate agent who disclosed to her a new way of how to acquire qualified leads.
They showed her Myhomesearchs.com and explained “exclusive marketing” and how,
as a real estate agent, she could become a member and get exclusive qualified
leads and guarantees of success at such a absurdly low cost, she could go with
out her lattes for a couple of weeks and pay for it for the whole year.
Her success story was truly stunning; she
had gone from living in a studio apartment in the poor part of town to buying
her new dream home in one year because of the quality of the leads she had
received from Myhomesearches.com. She
was now the number one real estate agent in her company and the city. Her closing ratio to contacts had gone from
under 20% to 95%. She know longer spent
countless hours searching for leads, they came to her. She attributed her success to the exclusive
marketing provided by Myhomesearches.com.
Plus, the best part it, she had found her fiancé who was a the 3rd
lead she had received from Myhomesearches.com, she sold his house and they
shared an apartment until that day I found a happy real estate agent humming a
familiar tune in a little coffee shop.
The tune? Here’s part of a
verse: “the sun will come up tomorrow,
bet your bottom dollar…”