SEO that stands for search engine optimization is something that has been done to promote web sites for many years. In some parts of Europe and in the USA the CEO firms are already established companies with several employees.
In Finland the SEO as a marketing method is something fairly new. Ethical standards are beeing created and so on. And competition is still small when it comes to SEO companies and also to ranking high on chosen keywords. There is some competition on keywords related to travel, contact lenses, cell phones (ex. ringtones = soittoäänet) and of course for words related to SEO hakukoneoptimointi).