While text message or SMS, as it is popularly called, has grown in leaps and bounds its sibling, the voice message has been handed out a step motherly treatment. Though voice SMS has several advantages over text SMS it remains underutilized and abandoned in many parts of the world. There are various reasons. For mobile advertisers it simply doesn’t make a sensible option and for normal users the idea of actually recording a message puts them off instantly.
Although text SMS has a disadvantage of typing via miniature keyboards, it still remains the preferred choice of many. On the other hand voice SMS does not involve any text input, saving the user from the painful process of typing content.
Another advantage a voice SMS has over conventional text SMS is the “emotion” factor attached to it, due to its inherent nature. Sending voice SMS in different languages is another plus point.
Here is how a voice SMS works.
1. User punches the prefix number and the person's mobile number.
2. He conveys the message vocally.
3. The recipient will immediately receive an alert through SMS text message.
Bulk SMS is the new buzz word in the world of mobile advertising. It is used aggressively to promote products, services and is considered one of the most powerful tools in the hands of these companies.
Bulk SMS literally means sending SMS to a large number of people. Marketers send them to potential customers for various reasons but mostly for publicity. Sending out SMS to thousands of people is possible with the help of SMS gateways that are provided by network operators.
The whole process is simple and easy to setup. This system can be run from various platforms such as websites, desktops and hand-held devices. The three step process of creating text SMS, adding recipients and sending it to the targeted recipients takes little time. Within minutes thousands of people suddenly become aware of your product launch or a promotional scheme your company is offering. In short bulk SMS is the most preferred SMS solution across the globe.
SMS short codes are five digit numbers that mobile advertising companies use to interact with their customers. Some of the industries which use this facility are television (for reality & contest programs), radio stations and of course various other manufacturing & trading organizations. Short code numbers are catchy and easy to remember unlike mobile phone numbers. A typical example would be something like this: 82828.
These short codes form an integral part of mobile marketing companies. They are used to interact with customers by sending them promotional offers, discount coupons and various other propositions. These interactive SMS marketing techniques literally provoke recipients to respond. And the task becomes easier when the receiver sees a short number, which slowly becomes familiar over a period of time.
Short codes are used to send text SMS to prospective customers with the sole aim of engaging them in some kind of activity which will help boost product, service or a brand name.